7 reasons for content marketing

Dennis Benjak

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In online marketing, there are many buttons and levers that you can set in motion to achieve your goal. Today, when you look at how precisely you can serve ads to the users you want to reach, it can be quite impressive. But even that is “transparent” by now.

content marketing

The classic “call to action” of Coca Cola advertising: “Drink Coca Cola”, still works today! If I search for dog toys for my dog on Google, it is no coincidence that a short time later (e.g. on Facebook) the matching online shop is displayed. Even your parents know that by now.

There are many ways that can get you where you want to go when it comes to marketing. Which one is the right one, you decide. A particularly popular and, above all, effective approach is content marketing. Learn more about“What is Content Marketing?” here.Today we tell you 7 reasonsWhy you shouldn’t neglect this marketing lever. Let’s go:

1. content marketing: not annoying but delivering added value

Everybody knows them. The reps at the door or on the phone trying to sell you something. This is usually unpleasant and comparable to Display advertising. These are the annoying ads that have “popped up” on your screen eight times already today, and they’ll be with you every step of the way for weeks – just because you clicked on an Amazon forever ago after Cheese graters you were looking for. If you clicked, you’ll realize what we’re talking about. ­čśëDisplay advertising can quickly become negatively remembered. In contrast to display advertising Content Marketing creates added value for your users. Content marketing helps them find answers to their questions, such as, “ How do I make white wine sauce?” Or “ How do I change my own oil?”. So the first step is not to sell, but to provide the user with helpful information or solve a problem.

content marketing

2. more credibility / trust

The more useful information you provide for your users, the more trust you create in yourself and your brand. your brand. It is also particularly important that you deliver regularly. If you want to score in terms of content marketing, you not only have to publish good content – but also content on a regular basis. Posts published a few years or months ago are usually not as interesting as current posts.

3. brand loyalty (brand loyalty)

The more often users stumble upon good content on your site, the more they will know about your products and services. Perhaps there is simply no reason to use your service or purchase your product at the moment. However, if one day it does happen, you will be the first person the user thinks of.

The thematic proximity of your blog to your product is therefore a crucial factor for effective content marketing.

Because your blog has helped your user in times of need – and even for free – the user has now already built a positive connection with your brand.

4. more visibility & better rankings through content marketing

Now an essential SEO effect, which should not be underestimated and which offers a lot of potential. If you regularly publish new and useful content, you will automatically also get more visibility and better rankings. This is mainly due to the higher dwell time of users on your site. The more users find what they’re looking for on your site, the lower your site’s bounce rate, and that’s an important ranking factor for search engines like Google. Makes sense, doesn’t it?

5. more humanity

Classic advertising often looks very unnatural and artificial and therefore does not necessarily inspire confidence. Content marketing has the advantage that you can, for example, tell a personal story about how you yourself were confronted with a problem and at the same time help your users without directly promoting a product.

6. you do not need start-up capital

Now we come to a great financial advantage. When you do content marketing, you don’t need start-up capital like you do for traditional advertising. All you need is the Energy, Creativity and of course the Time, to produce good content. The icing on the cake that makes your content stand out from the crowd is, in the best case, your passion and knowledge in the respective subject area.

7. sustainability (asset)

With content marketing, you not only have an unobtrusive and trust-building solution, but also the opportunity to build sustainable “capital.” We are talking about organic traffic, i.e. returning visitors.When you stop advertising, your sales automatically go down as well. However, if you can get good rankings over time through good content (at best evergreen content), you will always get fresh and above all real traffic and do not have to invest further. This way you can work sustainably and have more financial means to test other forms of marketing on the side.

Content Marketing: Conclusion

Anyone who relies on organic traffic, or spends high budgets on Facebook and Google ads, should urgently pull this lever and earn expert status through good content. Content marketing offers essential more pros than cons.

With all the advantages, the amount of work should not be underestimated. An expert status, organic and regular traffic is not earned overnight. So if you don’t have time to produce high-quality copy, you should either make time or reliably outsource this work. For this, it is a good idea to reserve a part of your marketing budget for the production of high-quality content and to find a reliable partner. A structured content plan is the be-all and end-all here.

Best practice!

Here is an example from our company. On this project, we started doing content marketing earlier this year. Since the site was very “fresh to the market”, the rankings (24 of them) in February 2020 were only on rankings 11-100 (from page 2 on Google).

content marketing

In mid-November, exactly nine months later, we saw an immense increase in rankings. All this “only” through good and current content. Besides, only link building with about 2 links per month was operated.

content marketing

Anyone who relies on organic traffic, or spends high budgets on Facebook and Google ads, should urgently pull this lever and earn expert status through good content. Content marketing offers essential more pros than cons.

With all the advantages, the amount of work should not be underestimated. An expert status, organic and regular traffic is not earned overnight. So if you don’t have time to produce high-quality copy, you should either make time or reliably outsource this work. For this, it is a good idea to reserve a part of your marketing budget for the production of high-quality content and to find a reliable partner. A structured content plan is the be-all and end-all here.

Content Marketing: Good things take time

Another downside to content marketing is that you won’t notice your results will not be noticed immediately. Admittedly, this is only a drawback for the impatient among you. It’s only once your relevant keywords start showing up on Google’s page one that you’ll start to see noticeable differences in your organic traffic. Therefore, start with a clean foundation so that your rankings are secured and your efforts are not slowed down by other factors, such as a poor link profile.

Et Voila!

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