App Store Optimization

The app stores give you plenty of options for optimization. With the so-called App-SEO you can use an effective and natural method to make your app easier to find.

However, before you get started, you can and should ask yourself a few important questions and clarify them:

• What language does your target group speak?
• Who uses your app and what do they hope to get out of it?
• What are the differences between your app and competing apps?
• What terms is your target audience looking for?

The answers to these questions will help you target App Store Optimization to the users you want.

Above all, the following aspects are essential:

Find relevant keywords

In the Google Play Store, include keywords in the app title, description, and URL. The Apple App Store even offers a keyword field with space for 100 characters. The more general the keyword you choose, the higher the competition, the harder it is for users to find your app. Therefore, if possible, use specific search terms to stand out from the crowd more easily. A mix of general and more specific keywords is also a good idea.

Cracking title awarded

Ideally, the title for your app should be short, snappy and meaningful – all within 50 characters. At best, the title should be the same as the name displayed in the launchpad, with the main keyword at the beginning if possible.

Think about possible questions that the users ask themselves: What information is actually important? What are they looking for? What problems should the app solve for them?

Select appropriate category

You need to assign each app to a category: In the App Store there are 24 categories, in the Play Store 33plus a games category and a family category, both of which provide several subcategories. When choosing, it helps to put yourself in the user’s shoes so you can understand where and how they would be most likely to search.

Because many users don’t open the full description, the first words are essential: from the beginning, it should be clear what your app can do and what it helps users with. So get to the point quickly, focus on your keywords and avoid meaningless filler words. Details, notes on updates as well as new functions can be listed afterwards. The text should be clear and include a call-to-action.

icon with recognition factor

While the icon doesn’t directly affect your App Store ranking, it is the first thing users will see of your app. Therefore, it should be unique, meaningful and appealing. Keep the design simple and follow the sizes determined for each app store.

Appealing screenshots and videos

Screenshots also don’t have a direct impact on rankings, but can give nice insights into your app and possibly drive more downloads. Use high-quality images that emphasize the key benefits of your app. Short videos have a similar effect and can pique the interest of users.