cognitive computing

David Kusserow

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Cognitive computing is the attempt to simulate human thought processes with the help of computer technology.

Definition

Cognitive computing aims to enable computer technology to mimic human thought processes based on the way the human brain works. Thus, cognitive computing is a subfield of artificial intelligence. The prerequisite for the functionality of such systems is to be trained with large amounts of data. Thus, cognitive computing systems can learn by themselves and do not need to be prepared by programming to solve every conceivable problem. They are suitable for processing immense amounts of data from Big Data collections using an algorithm.

cognitive computing

Emergence of Cognitive Computing

Today, IT systems can already find many solutions that previously had to be worked out by humans. They can do this, however, not through their own cognitive abilities, which enable them to solve problems independently, but through their programming. This is the great advantage of the human brain so far.

The human brain solves problems not only by recourse to prior programming, but by weighing various prior experiences. It draws on an immense wealth of experience from past experiences, events and materials.

Cognitive computing is designed to simulate this process in machines. This is made possible by the ever-increasing storage capacity and computing power of modern computers. Research in algorithmic computing is making great strides in the development of artificial intelligence in tandem with state-of-the-art computers.

What is needed for cognitive computing?

Computer systems that are supposed to function similarly to a human brain have to meet high requirements. They must be able to communicate efficiently with both humans and other machines, and be adaptable accordingly. You need to recognize when information and data situations have changed. Ambiguities in language still pose a great challenge to computers today, yet cognitive computing machines must be able to process even ambiguous information in large quantities quickly.

Computers with artificial intelligence need to understand context. They must be able to recognise the meaning of statements, their syntax, the appropriate time, places and other contextual features. At the same time, these systems must be able to handle different input methods, i.e. voice, gestures or text-based user input.

Where will cognitive computing be used in the future?

Today, cognitive computing is used in many fields. They assist in the financial planning of large information, industry or medicine. The technology behind the internet also uses cognitive computing, as the latest Google BERT update shows.

What role does cognitive computing play in SEO?

Cognitive computing will place completely new demands on search engine optimization in the future. Websites will be even more interactive than they are today, with artificial intelligence interacting with visitors on the website.

Cognitive computing will be especially important in e-commerce. Virtual sales consultants and computers that can answer customer inquiries directly by telephone or chat with customers are already possible to some extent today. For example, cognitive computing could play a big role in technical SEO and improve the user experience of websites – leading to better SERP rankings.

Websites have to be completely re-planned by the implementation of cognitive computing by search engines, as many previous OnPage optimizations have to be reconsidered.

Cognitive approaches can also lead to changes in content. Web content could adapt dynamically to the needs of readers by means of algorithms. On many websites, artificial intelligence could take over content creation and optimization.

To what extent this changing web content affects the ranking of individual websites and how search engines crawl this type of content is one of the big questions about how SEO work will look in the future.

Conclusion

Probably no technology, since the invention of the Internet itself, has had as great an impact on the Internet as Cognitive Compting will have. How exactly the requirements for SEO will change through cognitive computing is not yet known. The scene is only beginning to see through the new challenges posed by Google’s BERT update.

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