Timo Gierse



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Content is everything that is visible to users on a website and has an information content. Thus, texts, graphics, images, videos as well as questionnaires or the like fall under this term. Basically, all content on the Internet that offers added value can be called content.

Definition: What is content?

Content refers to the content of a website. These are all formats that can be presented on a website – i.e. text, graphics, images, videos or interactive elements. Especially with image material it is important to assign ALT tags so that the information can be read by the crawlers. Whether texts, images or videos – all media fall under the term content. Other technical terms related to content include:


Content is the be-all and end-all for SEO!

The search engine optimization of web offers is in constant change. For a good ranking, search engines like Google, Bing & Co. require relevant content for the user.

Whether a website is popular depends on the quality of its content. If a user bounces directly from the web page, increasing the bounce rate, this is an indication to the algorithm that the page does not offer what the user was looking for. The conclusion of the search engine is thus drastically formulated: The page does not belong in the SERPs for the searched keyword.

This means in return, if the user stays on the page for a long time, the user will find the information he is looking for on the page. A positive user signal is created and through this the page is rated well by the search engine. As a result, the page for that keyword will rise in the rankings.

“Search engine giant Google places an extraordinarily high value on unique content.”

Means quite simply: no copied content, but unique content that offers the user added value.

The Gibberish Score was patented by Google in 2009. It helps search engines to detect and sort out web SPAM and copied content. Google Trends and Google Insights for Search help you analyze search trends to better understand your users.

In order to take all of these factors into account and work on content optimization with targeted measures, a comprehensive content marketing strategy is necessary.

What is good content?

First of all, “good content” means content that offers the user free added value. With the help of an entertaining text, an infographic, meaningful images or videos, this goal can be achieved.

There are various channels available, such as social networks , for webmasters to actively seek positive user signals. If you share your content there, potential site visitors are reached, as long as there is a certain reach in the intended target group. If you don’t have that reach, you can buy that reach in your target audience with social media marketing (e.g. Facebook marketing) or Google Ads.

When one’s content is shared by other websites, backlinks are created that support the SEO of one’s business website.

Note: On most social media, especially in the comments, all links are provided with the NoFollow attribute. This prevents the sharing of linkjuice from Facebook, Twitter & Co.


The saying “Content is King” is no coincidence. The internet is all about quality content and whoever has the best is usually at the top of the search results.

Besides the conventional texts, however, webmasters have to offer more. Videos, graphics and images in combination with interactive elements and a good user experience (UX) promise a great added value to the users and let the page rise in the rankings.


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