Power Words

Dennis Benjak

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Power Words are words that often evoke an emotional response from the target audience and lead to a desired outcome.

Definition

With content syndication, you make your content available to third parties for reuse or repurposing. For example, you write and publish an article on your own blog first, then publish it a few days or weeks later on another website that may reach a different or larger audience.

Content Syndication as SEO Strategy

You can share your own content with a wider audience through content syndication. Implemented correctly, this represents a good SEO strategy. Often you can kill two birds with one stone:
On the one hand you strengthen the reputation of your own domain or that of the respective author (originator) of the article, on the other hand it is a proven means of link building.

For a long time it was a tried and tested means for SEOs to direct backlinks to their own projects via RSS feeds. Also, you can get traffic to your own site by using content multiple times. However, you should only use this tactic with caution, especially with regard to “spamming” and “duplicate content“. The focus of content syndication should therefore be the benefit for the user as well as the relevance for your own site.

The benefit of content syndication: readers discuss an article of yours that has been republished on another website. The website that publishes the article bequeaths a little authority to your website in the process. Some readers of the syndicated article will then visit your website out of interest, which in turn will get you traffic.

Dangers and problems

Legal problems: Publishers initially face a copyright problem with content syndication, as content providers must consent to the inclusion of third-party content on their own site. Therefore, it is not recommended to include the contents of an RSS feed on your page without being asked.

One-sided content: If many websites benefit from the distributed content of one content provider, the uniqueness of your website may suffer. Google, as well as users, see the mass use of content syndication as spam rather than a useful source of information in the long run.

Danger of Duplicate Content: If you include RSS feeds or other syndicated content on your website, you should be aware of the danger of duplicate content. You could remedy this by marking the outbound links as rel=”nofollow”.

Conclusion

The targeted use of content syndication, which is especially worthwhile for visitors to your website, can enhance your portal. In the end, the publishing side, the author and the readership profit from this. At the same time, some restraint in content syndication is advisable.

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