primary content

Manu Magno



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Primary Content is the main content you use on your website to communicate your business message.


The content is all media such as text, images, audio and video files. Primary content should be as relevant as possible and match the user’s search intent.

Primary Content and SEO

To provide value, content must be relevant to users. To do this, you need to know and satisfy the needs of the target audience. Search engines like Google always want to deliver the search queries with the results.

In order to be sure that your content meets the needs of your users and is ideally prepared from an SEO point of view, you should first ask yourself these questions:

What do my users search for and how?

This question is answered by a classic

  • Your keywords should be found in all text sections and headlines. But beware of keyword stuffing, grammatical errors and filler words.

  • Create concrete SEO goals, main and secondary keywords, and optimized snippets for your content.
  • The search intent of the keywords you set should match your content.
  • A nice writing style as well as a logical text structure are important. This also includes a logical heading structure.
  • Jump tags provide an overview and also hold interesting SEO potential, as they can show up in search results.
  • Your media files (such as images for search engines) should be optimized!
  • How to evaluate the quality of the primary content

    You should define clear goals for these sections in your tracking tools, for example Google Analytics. If a user’s visit duration is 0 seconds, your content is not good. However, abounce rate of 100 percent does not have to be considered negative in every case. If the users find answers on your web page (search intention was thus satisfied), you can also evaluate a jump positively. That’s why you should track events.

    Difference between Primary Content and Secondary Content

    primary content

    This is the main content of your page that should convey your idea. You publish primary content on your website that appears in your primary navigation bar, such as
    – services
    – products
    – About us
    – FAQs
    – Company profile etc.

    These pages are very important as they represent the mindset of your business and the way you want to communicate with your potential and current customers and clients. Since Primary Content is your main business content, it costs more compared to Secondary Content.


    secondary content

    It consists of all the informational articles and blog posts that you repeatedly publish on your website or blog. Secondary content helps increase your visibility in search engines and helps create a “buzz” on your social media profile. Blog content can help you generate revenue, if that’s your goal. Secondary Content doesn’t have to be as official as Primary Content and you can just post it as your personal views and also in the first person (not necessarily). It’s an integral part of your long-term content strategy. Compared to your primary content, it’s not necessarily less important because it generates targeted traffic and also gets you repeat visitors. Moreover, it increases the authority quotient of your website or blog. Secondary content helps you generate a community around your online presence. You can also create secondary content to publish articles and blog posts on other websites and blogs.


    In SEO, if you meet the expectation of your target audience with your primary content, meaning they are satisfied with your website within their search intent, it will give positive feedback to the search engine. Similar to traditional marketing, good content pays off on your website.


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