Google Assistant

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Google Assistant is a voice assistant that can access the Google search engine and search the SERP’s.

Definition

Google Assistant is Google’s voice assistant AI for Android devices that provides a virtual assistant experience through a natural voice interface to perform numerous tasks.

Google Assistant and Google Home are not the same thing, according to many users. However, both are closely intertwined and are designed to make life easier through voice control in the smart home.

These are the differences:

Google Assistant: This is a more advanced version of the Google Now software, which was used early on to manage appointments and complete other tasks. The Google Assistant voice assistant is available on Google speakers (for example, Google Home Mini), Google Assistant-compatible displays (for example, Nest Hub), and Android smartphones, among others, and is free.

Google Home and its variants Google Home Mini and Google Home Max, respectively, are meant to make the smart home feel like home. You can position the Smart Speaker anywhere in the home. They take your voice commands with the help of AI Google Assistant.

Plus, the Google Assistant app helps you set up and manage your smart home. For example, you can add more Google speakers or integrate compatible smart home devices from other manufacturers into your own network. You can also create a speaker group, as well as personalize the use of YouTube, Spotify, and many other streaming services or usage settings.

What can Google Assistant do?

Google Assistant offers voice commands, voice search, and voice-activated device controls that let you perform a host of tasks after saying the wake-up words “OK Google” or “Hey Google.” Once you’ve spoken to Google, Assistant will wait for a response without constantly prompting for a trigger. Google is also able to recognize voice profiles for different people, so it knows who is talking to it and can tailor responses accordingly. You also have the option to request multiple things at once.

Because Google Assistant knows you and understands context, it responds in an informed or intelligent way. This makes voice control much more powerful and keeps you from merely responding to certain phrases or commands.

Features include the ability to check in for flights (depending on airline and destination) and reserve rooms with some partners. Google Home devices and Smart Displays include an interpreter mode that lets you ask Google Assistant to help you carry on a conversation in numerous languages.

Google Assistant on Google Home devices provides the basis for smart home control. It’s compatible with many devices, so you can control heating, lights, etc. with your voice.

On Google’s website, you can find out what other features Google Assistant provides.

Google Assistant and SEO – Improve Voice Search

While some experts believe that voice search SEO – improving content for voice search so that voice assistants prefer to read it to appropriate questions – is not yet mature. SEOs who keep their finger on the pulse, however, will benefit from voice search SEO early on.

Over the past few years, voice search has become one of the most important online technologies of all. More than half of the users use them to make online searches, to listen to music or to make phone calls. 33 percent of users are reminded of appointments and use voice search as a digital support in their lives.

Because voice-based queries are most often made via mobile devices, your website must have an optimized mobile version. Otherwise, either the first and only contact at the touchpoint with the customer or even customer loyalty can in principle be given away. From an SEO perspective, data must be available in such a way that internet search engines can quickly read and analyze it. Google itself recommends a markup with Schema.org for this and also prefers the JSON-LD format. You should integrate that into your website. Since a single error in the code can cause the entire record to be invalid, you should not neglect checking the code.

Furthermore, psycholinguistic optimization will play an increasingly important role. Understanding the customer also means speaking the customer’s language literally in order to complement emotionally and connotatively in addition to providing information. Especially in the case of the spoken word, anticipation and connotation take on a major role, because responses merely act like texts, and not like added value (regardless of the quality of the text).

Another optimization approach is Featured Snippets: Google answers spoken search queries with complete read sentences, often from so-called Featured Snippets. These are on the “position zero” – the first position of the search results.

Of course, the criteria you have to meet to land at the top of the rankings are a well-kept secret. However, Google reveals a few of the crucial points – for example, the algorithm differentiates between technical and content guidelines, web page creation and structural data. It begs the question, what can you do to improve your ranking for voice assistants? First, you should know what changes voice search brings:

  • Searches about language are longer
  • Voice search queries sound more natural
  • Language searches are often local
  • the search results are displayed differently

With this information, what you should focus on when optimizing for voice search stands out:

  • highlight only the most important bullet points and mark them up so that Google can quickly identify which facts are relevant. In doing so, each publisher should take care to mark the places that are particularly suitable for text-to-speech output.
  • Even more important now are precise headlines that tell readers exactly what content is coming up in the next paragraph.
  • Google also encourages keeping voice search responses as short and concise as possible. Accordingly, the sections should not be longer than two to three sentences or last 20 to 30 seconds.

What is Google Assistant Connect?

With the Google Assistant Connect platform, device manufacturers can transfer Google Assistant to devices more easily and cost-effectively. Thus, different types of smart devices should be available to consumers in the near future.

For example, according to Google, a partner could create an e-ink display that projects the weather or your calendar while delivering content from your linked smart speaker using Assistant Connect.

Google Assistant takes care of what’s called higher order computing. This describes knowledge that is on the calendar, Check for updates, etc.

Conclusion

Google Assistant, Google’s voice assistant AI for Android devices, simplifies voice search in the search engine and also plays an important role in the smart home. While text search will not be replaced by voice search in the near future. But voice search and smart speakers represent a growing market that will gain relevance in the future. Even if that probably won’t happen as quickly as is often assumed.

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