Google Webmaster Guidelines

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The Google Webmaster Guidelines are guidelines in which Google defines how webmasters can optimize their websites so that they are ideally found by search engines.


At the same time, the Webmaster Guidelines define what constitutes webspam and what consequences webmasters face if they fail to comply with the guidelines. In addition, the Webmaster Guidelines list procedures that Google sees as violations of these guidelines and that can result in a devaluation or even exclusion of a website from the Google index.

Google divides its guidelines for webmasters into two major sections:

  • General Guidelines: Google divides this section into:
    • Google gives hints and tips on how the Google crawler can find the URLsbetter.
    • Webmasters are supposed to help Google assign and “recognize” the content(indexing). This includes using appropriate title tags for a website and ALT tags for an image. This also includes researching suitable keywords.
    • Webmasters are supposed to support the users of the websites in their use – the topics are usability and user experience.
  • Quality Guidelines: Here, Google points out, among other things, that SEOs should not concern themselves with relying on bugs in the search engine. Webmasters should rather follow the quality guidelines. Explicitly, Google points out the possibility to report alleged spam measures of websites, whereby the basic principles of search engine optimisation outlined in the quality guidelines are important. According to this, websites should be created primarily for users and not for search engines.

Summary: A website should support the search engine during crawling and indexing and create a good user experience.The search engine Bing follows its own Webmaster Guidelines, which are based on the same principles as the Google Guidelines for Webmasters.

Who does the Google Webmaster Guidelines apply to?

The Google Webmaster Guidelines apply to all websites that Google has included in its index. Which webmaster wants his pages to be permanently displayed in the SERPs, should comprehensively adhere to these guidelines.


In the Google Webmaster Guidelines, Google defines how webmasters can optimize their websites so that search engines find them better. The Google Webmaster Guidelines are intended to support the search engine in crawling and indexing and to ensure a good user experience.

Click here for Google’s guidelines:


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